KPI Brands | A Deodorant Company

A deodorant company.

Doing deo differently.

Hi, we’re KPI Brands. Our business is pretty straightforward, really — we make and sell deodorant. But, we do it with an unconventional approach.We create unique deodorant brands with unique B.O. solutions for unique people. People whose health and hygiene needs aren't being adequately met by the mega brands targeting the masses — or the niche natural brands with sub-par performance.We sell our deodorant products direct-to-consumer (DTC) on our brand websites, via marketplaces such as Amazon and TikTok Shop, and wholesale to retailers, fitness centers, and more.Keep reading to discover what makes our approach, and our brands, stand out.

Fully-integrated business model, from lab to shelf.

In-house everything.

At KPI, we conduct all of our own R&D, manufacturing, warehousing, distribution, and fulfillment for our brands from our Chicago facility. This allows us to be consistently innovative and nimble — optimizing formulas and scaling production in near real-time to meet demand, with high product quality and low delivery times for our customers and partners.

Better quality. Better speed. Better B.O. relief.

Two dynamic deodorant brands.

Deodorant for Active KidsKobi is the natural deodorant brand that’s keeping kids, preteens, and early teens feeling fresh, empowered, and ready-to-go. Built for sensitive skin and wild schedules, Kobi is here to cheer kids on as they grow and move — and help them smell great while doing it.

Visit Kobi

Deodorant for Active Adults (Launching March 2026)Fit Club is the brand that supports fitness-minded adults as they push themselves to new heights. Built to out-last other natural deodorants, Fit Club is perfect for workouts, dance parties, and hectic days — keeping active people fresh wherever their day takes them.

Offer customers something different.

Reach out to stock our brands.

Our brands Kobi and Fit Club serve the unique needs of active, health-oriented American consumers, and provide a compelling revenue opportunity for shops, studios, and clubs operating in the fitness and wellness spaces. Click below to get in touch and inquire about our wholesale programs and pricing.